Curl Passion, the new Sendo Concept haircare line dedicated to the well-being of curly and wavy hair, is here.

Thanks to clever use of science and technique, our R&D Laboratory has formulated Curl Passion, the new haircare ally to meet the needs of your curly or wavy hair.

The formulas of the four new Curl Passion cosmetics, which are vegan and enriched with biotechnological and naturally derived ingredients, are designed to give greater nourishment, definition, and elasticity to all types of curls.


Are you curious to discover the products in the new line? Let's see them together!


Curl Reviving Shampoo

Shampoo Ravviva Ricci

It helps counteract frizz and accentuate the shine of curly and wavy hair, providing proper styling preparation and giving more volume.


Moisturizing Curl Reviving Hair Mask

Maschera Capelli Idratante Ravviva Ricci

It gives greater softness and nourishment to curly and wavy hair, thanks to the nourishing, emollient, and antioxidant vegetable oils in this hair mask's formula. It is designed to help counteract the dryness of the hair.

Curly Hair Elixir Oil

Olio Elisir Caelli Ricci

With a rich, nourishing texture, Curly Hair Elixir Oil nourishes, moisturizes, and defines your curls, giving added elasticity and shine. Choose it for a nourishing boost.

Curl Perfecting Cream

Crema Perfeziona Ricci

A valuable aid for defining even the unruliest curls. Applied to damp hair before blow-drying, it helps maintain styling for a long time and counteract frizz.


estratto biologico di cocco


The formulas of all products in the Curl Passion line are enriched with organic coconut extract, which helps nourish the hair, leaving it soft, shiny, and defined. The ideal ingredient for those who want to tame frizz-prone hair.




estratto biotecnologico di pomodoro

Biotechnological tomato extract, derived from the peels of the vegetable, is contained in all products in the line except the Curly Hair Elixir Oil. It is rich in antioxidant properties that help protect the skin and hair from stress and pollutants.



estratto biologico di aloe

Organic aloe extract, contained in Curl Reviving Shampoo, helps discipline all hair types, even the most unruly. A valuable ally against frizz, aloe extract makes hair flowing and soft and helps define curls while moisturizing the hair and scalp.


olio biotecnologico di avicado


On the other hand, the formula of the Curly Hair Elixir Oil contains biotechnological avocado oil, which is known for its moisturizing properties that help give hair new life and volume.


olio biologico di argan

Organic argan oil, found in the Curly Hair Elixir Oil, is another mainstay of the line for its exceptional ability to tame frizz and help maintain hair hydration. Hair tamed, shiny, and hydrated? Argan Oil is the perfect answer to these three needs: it is always number one among the elixirs of hair and scalp youth.

olio biologico di macadamia


Curl Perfecting Cream also has something special in it. It is organic macadamia oil that helps nourish hair and scalp without weighing them down, moisturizing them, and increasing their combability. It is a natural ally against brittle and dehydrated hair and is ideal for helping counter the negative effects of external agents.

These are just some of the naturally derived ingredients found in the formulas of Curl Passion cosmetics, which makes this line unique.

Learn more about all products for curly and wavy hair from the Curl Passion line by Sendo Concept!