We know that among the most common beauty desires is to have youthful skin for as long as possible. If you follow us, you already know the characteristics of young skin, and you may be wondering how to keep it supple, firm, toned, vital, and looking fresh and well-groomed for as long as possible. Let's find it out together!


Precisely because of the qualities our skin naturally possesses in its young phase, we may run the risk of neglecting it, limiting ourselves to the occasional use of products not specifically formulated for its needs. Or, intimidated by the appearance of the imperfections that can accompany this phase of our skin's life, we risk using products that are too aggressive, which can even make matters worse.

When it comes to young skin, the keywords are cleansing and hydration. From make-up to pollution, there is no shortage of factors in our busy lives that can occlude pores, so a skincare routine should include the following steps:

  1. The first step is an effective and gentle cleansing, such as that offered by the Daily Cleansing Milk from the Skincare Cleansing line. It is ideal for removing make-up and impurities while leaving the skin soft, hydrated, and ready to receive treatments. Apply it morning and evening on the dry face using a cotton pad (even better if reusable!), then rinse thoroughly

  2. Second step: tone. After cleansing, apply toner to your face and neck directly with your hands or a cotton pad. Sendo Revitalizing Face Toner is suitable for soothing even the most sensitive and redness-prone skin, thanks to its formulation that draws on the ancient power of nature

  3. Step three: the eye area. The skin in this area of the face is thinner and more delicate. Endowed with a reduced amount of sebaceous glands, collagen, and elastin fibers, it is more prone to show aging (and fatigue!). To combat these imperfections, the Regenerating Effect Eye Contour Serum comes to your aid: moisturizing, nourishing, and rich in ingredients of natural origin. Apply it to the eye area, after toner

  4. Last step: moisturizing and nourishing the face, neck, and décolleté! After cleansing and toning the skin, it is important to bring the right hydration and nourishment with the cosmetics best suited to its needs. The Revitalizing Face Cream from the Skincare Nourish line is formulated for the well-being of normal and young skin. Enriched with Blue Light Protection Technology, it protects the skin from blue light emanating from devices. Apply it morning and evening on a well-cleansed face and neck, it also serves as an excellent base for make-up

Now you know everything you need to take the best care of your facial skin.

Let's stay in touch! Sign up for our newsletter to stay updated on all the latest Sendo news.