SUCCESS FOR SENDO AT COSMOPROF WORLDWIDE BOLOGNA 2024

This year's edition of Cosmoprof Worldwide Bologna was attended by more than 3,000 exhibitors from 69 different countries. In particular, there was a significant increase in the presence of international stakeholders, testifying to the ever-increasing interest in industry trends and innovations.

Sendo, at Cosmoprof Worldwide Bologna 2024, once again demonstrated its commitment to quality, technology and formula safety, consolidating its position in the green and sustainable cosmetics market.

Read on to find out the extraordinary results achieved during our participation at Cosmoprof Worldwide Bologna 2024!

PRESENTATION OF NEW HAIRCARE LINES

 

This year's event gave us the opportunity to connect even more with the public, share all the new trends and present two new haircare lines: Blonde dedicated to the well-being of natural blond, bleached or white hair (and already available in our e-commerce) and Sun Ritual designed by our R&D Lab to help moisturize hair exposed to sun, salt and chlorine - soon available online!

 

 

EVENTS WITH INFLUENCERS

During the fair, there were many Sendo activities with influencers from the cosmetics industry, with a special focus on naturally sourced ingredients, innovative textures and raw materials used. Giuliana Cazzaniga, influencer known on Instagram as Giuly The Dreamer, presented our new Blonde line.

 

 

 

ACTIVITIES WITH THE COMMUNITY

Visitors, during the three-day fair, had the opportunity to discover and try Sendo products thanks to the distribution of sachets of our Haircare and Skincare lines. This activity helped strengthen the bond with the many members of our community.

 

 

MEETINGS WITH INTERNATIONAL DISTRIBUTORS

Many meetings with distributors, which have consolidated our partnership network and expanded the possibility of Sendo products' presence in international markets.

We leave you with the best moments of Cosmoprof 2024, collected in this video!